Following a successful grass-fed beef trial on Hawaii Island, Parker Ranch and Ulupono Initiative announced the launch of the Paniolo Cattle Company, a joint venture aimed at statewide local beef production. The pasture-to-table enterprise taps into a growing demand for high-quality, affordable, locally raised beef.
Paniolo Cattle Company will begin with 1,400 head of cattle to be raised at Parker Ranch on Hawaii Island. This represents the largest commitment of grass-fed beef by a single ranch in the state and will increase the supply of grass-fed steers to the market by nearly 35 percent.
For more on this story, see tomorrow’s edition of the Tribune-Herald.