MUPPET MEDICINE: Sesame Street mini-makeover aims to boost kids’ health
Bert and Ernie jump rope and munch apples and carrots, and Cookie Monster has his namesake treat once a week, not every day. Can a Muppets mini-makeover improve kids’ health, too?
A three-year experiment in South America suggests it can. Now, the Sesame Street project is coming to the United States.
Already, a test run in a New York City preschool has seen results: Four-year-old Jahmeice Strowder got her mom to make cauliflower for the first time in her life. A classmate, Bryson Payne, bugged his dad for a banana every morning and more salads. A parent brought home a loaf of bread instead of Doritos.
“What we created, I believe, is a culture” of healthy eating to fight a “toxic environment” of junk food and too
little exercise, said Dr. Valentin Fuster, a cardiologist at New York’s Mount Sinai Hospital.
Six years ago, he started working with Sesame Workshop, producers of television’s Sesame Street, on a project aimed at 3- to 5-year-olds.
“At that age they pay attention to everything” and habits can be changed, he said.
The need is clear: A third of U.S. children and teens are obese or overweight. Many don’t get enough exercise, and a recent study found kids’ fitness has declined worldwide. They’re at high risk for heart and other problems later in life.
“The focus is younger and younger” to try to prevent this, said Dr. Stephen Daniels, a University of Colorado pediatrician and a spokesman for the American Heart Association. The group’s annual conference in November featured Fuster’s experiment as one of the year’s top achievements in heart disease prevention.
For Sesame Street, the project offered a chance to improve the lives of young
viewers and give a makeover to certain Muppets.
“While Cookie Monster is an engaging figure, we felt there was an opportunity there to really model healthy eating,” said Jorge Baxter, regional director for Latin America for Sesame Workshop.
The new message is certain things such as cookies are “something you can eat sometimes, but there are some foods that you can eat all the time,” such as vegetables, he said. The healthy messages have been gradually incorporated into the television show, and its producers even made a doctor Muppet — Dr. Ruster (pronounced “Rooster”) — in Fuster’s image for the preschool project.
It launched in Colombia because U.S. schools Fuster approached years ago were reluctant, but a wealthy family’s foundation was willing to sponsor the experiment in Bogota.
The program plans to launch in several early childhood and Head Start programs in New York this spring and fall.
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