The Hawaii State Commission on the Status of Women recently rolled out a statewide public service announcement (PSA) campaign featuring four different advertisements focused on teen pregnancy prevention and dating violence prevention.
The PSAs, which debuted on the Big Island earlier this year, ran on local radio stations on Oahu, Kauai, Maui, Molokai and Lanai on June 10-23.
Produced with the assistance of Hawaii Commissioner Elena Cabatu, the PSAs feature positive messages to island teenagers. Each PSA is 60 seconds long and features a Hawaii teen discussing the importance of teen pregnancy prevention and safety in sexual relationships, in addition to teen dating violence prevention and the importance of healthy relationships.
The PSAs are being advertised in preparation for the commission’s upcoming “Year of the Girl,” during which the commission will celebrate female youths through education and programming.
The ads initially aired on Hawaii Island March 25-31 and May 18-24 with additional support from the Hawaii County Committee on the Status of Women and the East Hawaii Perinatal Consortium.
The commission was founded by Executive Order of the Governor in 1964. The Commission focuses on legislative advocacy for Hawaii’s women and girls, gender violence prevention and safety, voting and political rights of women, and workplace and pay equity. The Commission helps to celebrate Women’s History Month and Women’s Health Month each year by raising awareness through advocacy and programming.
For more information, contact Executive Director Cathy Betts at 808-586-5757.