Hawaiian Springs announces its product’s signature teal bottles will now be created out of 30 percent post-consumer plastic, or rPET plastic (recycled polyethylene terephthalate) at the company’s plant in Keaau. The change cuts Hawaiian Springs’ use of virgin plastic considerably and requires approximately 15 percent less energy to produce.
The bottle with its distinctive Hawaiian flowers, will appear the same and continue to be durable and recyclable. What consumers will notice is an update to the Hawaiian Springs bottle labels that will include a “30 percent rPET” symbol and “BPA Free” icon to recognize the new bottles.
“Hawaiian Springs strong commitment to recycling and the move to rPET plastic falls in line with our company’s goals on sustainability,” said Rick Hadley, CEO of Hawaiian Springs. “ The rPET bottles are recycled and manufactured into new products and 95 percent of the waste from our plant in Keaau, which includes paper, cardboard and plastic, is recycled.”
Other label changes call attention to the water’s alkaline qualities and artesian water source located in Keaau. In 2011, Hawaiian Springs added its emblem “Preserving Paradise” to the label, illustrating the company’s conservation initiative, and recently completed its second collaboration with the Hawaii Plant Extinction Prevention Program (PEPPHI) to replant the critically endangered wild nanu plant (Gardenia brighamii) on Oahu.
“In Hawaii, where space is limited and land is valuable, the state passed laws mandating recycling. Each year, the redemption rate for beverage containers in Hawaii closes in on 80 percent, per the Hawaii state Department of Health,” said Hadley.