Tourism authorities aim for China, Taiwan in 2014
HONOLULU (AP) — State tourism authorities are looking to Asia to make up losses as fewer visitors arrive from the U.S. mainland.
John Koldowski of the Pacific Asia Travel Association tells the Honolulu Advertiser (http://bit.ly/13ORusB ) that the growing worldwide middle class means more opportunities for enticing visitors from smaller markets such as China, South Korea, Taiwan and Latin America. He made the remarks at the end of the Hawaii Tourism Conference at the Hawaii Convention Center.
The Hawaii Tourism Authority has set a 2014 goal of bringing 8.7 visitors to the state. It will spend $77.6 million just to lure visitors from Taiwan, a 103 percent increase.
The authority will spend $441.7 million in China, up nearly a quarter over 2013 numbers.
Visitors pump $16.1 billion into the Hawaiian economy annually.