By MICHAEL HILL By MICHAEL HILL ADVERTISING Associated Press ALBANY, N.Y. — Whole Foods Market said Friday that it will stop selling fish caught from depleted waters or through ecologically damaging methods, a move that comes as supermarkets nationwide try
By MICHAEL HILL
Associated Press
ALBANY, N.Y. — Whole Foods Market said Friday that it will stop selling fish caught from depleted waters or through ecologically damaging methods, a move that comes as supermarkets nationwide try to make their seafood selections more sustainable.
Starting Earth Day, April 22, the natural and organic supermarket chain will no longer carry wild-caught seafood that is “red-rated,” a color code that indicates it is either overfished or caught in a way that harms other species. The ratings are determined by the Blue Ocean Institute, an advocacy group, and the Monterey Bay Aquarium in California.
Among the seafood disappearing from Whole Foods shelves will be octopus, gray sole, skate, Atlantic halibut and Atlantic cod caught by trawls, which can destroy habitats. The company will stock sustainable replacements like cod caught on lines and halibut from the Pacific.
“In the long term, what we’re really looking to do is help reverse trends of overfishing and bi-catch, so that really we can move the industry as a whole toward greater sustainability,” said seafood quality standards coordinator Carrie Brownstein. She added that Whole Foods is making the shift a year ahead of its internal deadline.
Retail prices could be higher in some cases in which sustainable suppliers have lower yields.
Whole Foods, which has been strengthening its buying practices for years, is among a number of supermarket chains responding as consumers become more concerned about the sources of their seafood.
In the past month, BJ’s Wholesale Club announced a policy to ensure its seafood is sustainable or on track to meet sustainability standards by 2014, and Supervalu announced a comprehensive policy to ensure its farm-raised seafood is sustainable. Supervalu, which operates Albertsons, Shop ‘n Save and seven other retail brands, also stopped selling six wild-caught species because of sustainability concerns.
The changes have come fast. In 2008, when Greenpeace first published its seafood sustainability scorecard of supermarkets, all 20 of the major chains surveyed failed.
