By TALES AZZONI By TALES AZZONI ADVERTISING AP Sports Writer SAO PAULO — FIFA and Brazilian organizers announced Tuesday that “All in one rhythm” will be the official slogan of the 2014 World Cup, representing the “unique flavor that Brazil
By TALES AZZONI
AP Sports Writer
SAO PAULO — FIFA and Brazilian organizers announced Tuesday that “All in one rhythm” will be the official slogan of the 2014 World Cup, representing the “unique flavor that Brazil will bring” to football’s showcase event.
FIFA said the unveiling of the slogan represents a “major milestone in the path” of the World Cup. Secretary General Jerome Valcke said it will help bring fans together for a uniquely Brazilian celebration.
“The official slogan is the result of a joint effort between Brazil and the world of football to find a unifying message which represents the unique flavor that Brazil will bring to the FIFA World Cup,” Valcke said in a statement. “Based around the central idea of ‘rhythm,’ it will unite fans in Brazil and abroad, around what will be a colorful and vibrant celebration set to a uniquely Brazilian rhythm.”
The slogan in Portuguese is “Juntos num so ritmo.” The slogans were developed by Brazilian communications agency Aktuell and were chosen from among 26 versions proposed by six shortlisted Brazilian-based agencies.
“Football means everything to Brazilians,” said former Brazil star Ronaldo, a member of the local organizing committee. “That is why it has such potential to bring people together and be a force for good. The rhythm of football is everywhere in Brazil, uniting people both young and old and from all sections of our society.”
Former striker Bebeto, also a member of the local organizing committee, added: “It showcases our creativity, our open-mindedness, our positive approach to life and our friendliness. We are all focused on ensuring that the power of this event is used positively and has a lasting impact on our country.”
FIFA said the slogan showcases “the essence of five pillars representing Brazil: cohesive society, power of innovation, striking nature, living football and land of happiness.”
Football’s governing body and local organizers said it was important the slogan conveyed a message to all Brazilians.
The slogan will influence marketing and the development of themes for events such as the Fan Fest and the opening and closing ceremonies, as well as the briefings of tournament staff and volunteers.
“The slogan is an invitation to all Brazilians to join together and celebrate the immense sense of pride in our country’s position on the global stage and our role as hosts of the 2014 FIFA World Cup,” Brazil’s Sports Minister Aldo Rebelo said. “It is also an invitation to everybody, Brazilians and international visitors, to find and explore the new rhythm of Brazil: the rhythm of unity and diversity, the rhythm of innovation, the rhythm of nature, the rhythm of football and the rhythm of Brazilian culture.”
