Laura Kinoshita, principal of Kinoshita Communications of Waimea, was presented a Koa Anvil Award at the recent 29th annual awards ceremony hosted by the Public Relations Society of America Hawaii Chapter.
Laura Kinoshita, principal of Kinoshita Communications of Waimea, was presented a Koa Anvil Award at the recent 29th annual awards ceremony hosted by the Public Relations Society of America Hawaii Chapter.
The Koa Anvil was on behalf of Bite Me Sportfishing for Integrated Communications. The campaign increased new customers, improved search engine rankings, reduced costs for pay-per-click advertising and raised awareness of Bite Me Sportfishing as a top adventure, dining and travel destination site.
“Most businesses can’t attribute a dollar of sales to their social media efforts, but we know our business is growing because of it,” said Deneen Wargo, co-owner of Bite Me Sportfishing. “As a result of Kinoshita Communications’ efforts, we generate more new business leads and sales through our website than we did one year ago.”
Campaign activities generated a 145 percent increase in website traffic and two to three additional new charter bookings each month. Website optimization saved an average of $697 in monthly pay-per-click spending. TripAdvisor reviews improved two full stars.
There were 47 entries for the Koa Anvil competition and 13 Anvil winners. Up to two other entries in each subcategory were eligible for an Award of Excellence. Two other Big Island agencies, Current Events and Hastings & Pleadwell, each earned an Award of Excellence.
Kinoshita Communictaions was the only PRSA member from a Neighbor Island to win a Koa Anvil award. In addition, the entry was nominated for the “Best of Show” award.