Scouts’cookie sales going digital ADVERTISING Scouts’cookie sales going digital NEW YORK (AP) — Watch out world, the Girl Scouts are going digital to sell you cookies. For the first time since sales began nearly 100 years, Girl Scouts of the
Scouts’cookie sales going digital
NEW YORK (AP) — Watch out world, the Girl Scouts are going digital to sell you cookies.
For the first time since sales began nearly 100 years, Girl Scouts of the USA will allow its young go-getters to push their wares using a mobile app or personalized websites.
But only if their scout councils and guardians say OK.
“Girls have been telling us that they want to go into this space,” said Sarah Angel-Johnson, chief digital cookie executive for the organization covering about 2 million girls. “Online is where entrepreneurship is going.”
And the best news for these digital natives: They can have cookies shipped directly to your doorstep.
More than 1 million scouts, from kindergarten-age Daisies to teens, were expected to opt in as cookie-selling season cranks up this month and the scouting organization gets digital sales underway. But the tactic is intended to enhance, not replace, the paper spreadsheets used to generate an estimated $800 million in cookie sales a year — at anywhere from $3.50 to $5 a box.
There are important e-lessons here, scout officials said, such as better articulating and tracking goals, as well as learning to handle customers and money in a new way.
