From new logos to New Coke: when corporations make mistakes

1714153_web1_1714153-e828db9a0a764512a86cbf49e91d8d69.jpg
By MAE ANDERSON ADVERTISING By MAE ANDERSON AP Business Writer NEW YORK — It was a tempest in a coffee cup. Mega coffee chain Starbucks wanted to spark a conversation about race when it asked baristas to write “Race Together”