NEW YORK (AP) — Kellogg opened a cafe in New York as it pushes to reinvent cereal’s soggy image.
NEW YORK (AP) — Kellogg opened a cafe in New York as it pushes to reinvent cereal’s soggy image.
The company says bowls cost $6.50 to $7.50 and combine cereals such as Special K and Frosted Flakes with ingredients including pistachios and lemon zest.
The move comes as Kellogg Co. has suffered declining cereal sales in the U.S., with people reaching for a growing array of breakfast options. To boost sales, the company is also trying to market cereal as a nighttime treat and on-the-go snack.
The cereal cafe, located on Broadway, between 48th and 49th streets, opened July 4. The cafe will also serve ice cream dishes, juices and coffees. Later this year, Kellogg says it plans to offer delivery.
The idea of packaged food makers opening stores featuring their products isn’t new.
Chobani also has a cafe with a menu featuring its Greek yogurts in New York. And Mars Inc. has M&M retail stores in cities including New York.