East Hawaii business owners and entrepreneurs interested in upping their social media skills can take advantage of two upcoming classes this month offered by the Small Business Development Center of East Hawaii. The classes will be held 9-11 a.m. today and Thursday, Feb. 27, at Hawaii Innovation Center, located at 117 Kiawe St., Hilo.
The first class, set for today, is “Creating Your Social Media Strategy in 2020.” Providing useful insights and knowledge, participants will learn how to create an overall social media strategy, write engaging social media posts and blogs, and perhaps most importantly, save hours of time a week on social media. Using real life case studies, participants will also learn techniques that will help grow their business and increase sales.
“This is a great foundation class for those wanting to increase their business’ social media marketing efforts this year and in the new decade,” said SBDC-Hilo Director Judi Mellon.
“We hear from a lot of small business owners that using social media effectively is a real sticking point for them. We’re thrilled to offer these classes to help our island’s business community.”
On Feb. 27, SBDC-Hilo will offer a class “Understanding Facebook Ads in a Changing Market.” An intro-level class, this workshop covers the basic types of Facebook advertising, including how to promote your business page, boosting a post (and why that may or may not be a good idea), and driving traffic to your business website.
Attendees will learn how to target audience segments, set Facebook advertising campaign goals, and how to develop compelling copy and visuals. Workshop participants should already have a business account on Facebook prior to class.
These two information-packed classes will be taught by award winning social media instructor Denise Laitinen, owner of DLC Hawaii Media.
A seasoned public speaker, social media trainer and writer, Laitinen has taught several dozen of social media classes on island at the university level and for corporate clients.
Each workshop is $25 with pre-registration or $30 walk-in fee. Register online at www.hisbdc.org. For more information, call the Small Business Development Center at 933-0776.
The Hawaii Small Business Development Center is a program of the University of Hawaii at Hilo funded in part through a cooperative agreement with the U.S. Small Business Administration.