Hawaii Tourism Authority issues request for proposals
The Hawaii Tourism Authority, the state’s agency responsible for managing tourism and enhancing The Hawaiian Islands brand globally, has issued a Request for Proposals seeking strategic visitor education and destination brand marketing and management services for the Japan major market area.
Through this procurement process, HTA will select a qualified contractor to provide visitor education and brand management services in Japan. Guided by HTA’s mission to Malama Ku‘u Home (care for our beloved home), its 2020-25 Strategic Plan, and the community-driven Destination Management Action Plans, the contractor’s work will support a new, regenerative model of tourism for Hawaii.
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Work performance will be measured against key performance indicators in alignment with HTA’s strategic plan, including increased average daily visitor spending and increased total visitor spending.
All interested applicants must register and participate in HTA’s pre-proposal conference via Zoom to be briefed on the procurement process and to ask questions. The pre-proposal conference will be held at 3 p.m. on Friday. To register, visit https://bit.ly/3RbPROh.
Interested applicants must also register their intent to submit proposals by 4:30 p.m. on Oct. 3, and proposals are due to HTA by 2 p.m. on Oct. 28.
The new contract will commence on Jan. 1 and replace the current contract, which is scheduled to end on Dec. 31.
The RFP 23-01 form and its associated attachments can be downloaded from the Hawaii State eProcurement System at hiepro.ehawaii.gov, or from the RFP page of the HTA website at https://www.hawaiitourismauthority.org/rfps/. Inquiries regarding the RFPs should be directed to procurement@gohta.net.
