Why Americans feel gloomy about the economy despite falling inflation and low unemployment

Shoppers consider big-screen televisions in a Costco warehouse Tuesday, Nov. 14, 2023, in Thornton, Colo. According to a raft of polls and surveys, most Americans hold a glum view of the economy. (AP Photo/David Zalubowski)
Subscribe Now Choose a package that suits your preferences.
Start Free Account Get access to 7 premium stories every month for FREE!
Already a Subscriber? Current print subscriber? Activate your complimentary Digital account.

WASHINGTON — Inflation has reached its lowest point in 2 1/2 years. The unemployment rate has stayed below 4% for the longest stretch since the 1960s. And the U.S. economy has repeatedly defied predictions of a coming recession. Yet according to a raft of polls and surveys, most Americans hold a glum view of the economy.

The disparity has led to befuddlement, exasperation and curiosity on social media and in opinion columns.

Last week, the government reported that consumer prices didn’t rise at all from September to October, the latest sign that inflation is steadily cooling from the heights of last year. A separate report showed that while Americans slowed their retail purchases in October from the previous month’s brisk pace, they’re still spending enough to drive economic growth.

Even so, according to a poll last month by The Associated Press-NORC Center for Public Affairs Research, about three-quarters of respondents described the economy as poor. Two-thirds said their expenses have risen. Only one-quarter said their income has.

The disconnect poses a political challenge for President Joe Biden as he gears up for his re-election campaign. Polls consistently show that most Americans disapprove of Biden’s handling of the economy.

Many factors lie behind the disconnect, but economists increasingly point to one in particular: The lingering financial and psychological effects of the worst bout of inflation in four decades. Despite the steady cooling of inflation over the past year, many goods and services are still far pricier than they were just three years ago. Inflation — the rate at which costs are increasing — is slowing. But most prices are high and still rising.

Lisa Cook, a member of the Federal Reserve’s Board of Governors, captured this dynamic in recent remarks.

“Most Americans,” Cook said, “are not just looking for disinflation” — a slowdown in price increases. “They’re looking for deflation. They want these prices to be back where they were before the pandemic. … I hear that from my family.”

That’s particularly true for some of the goods and services that Americans pay for most frequently: Bread, beef and other groceries, apartment rents and utilities. Every week or month, consumers are reminded of how far those prices have risen.

How inflation-adjusted incomes have fared since the pandemic is a complicated question, because it’s difficult for just one metric to capture the experiences of roughly 160 million Americans.

Adjusted for inflation, median weekly earnings — those in the middle of the income distribution — have risen at just a 0.2% annual rate from the final three months of 2019 through the second quarter of this year, according to calculations by Wendy Edelberg, a senior fellow at the Brookings Institution.

For Katherine Charles, a 40-year old single mother in Tampa, Florida, inflation’s slowdown hasn’t made it easier to make ends meet. Her rent jumped 15% in May. Over the summer, to keep her electricity bill down, Charles kept the air conditioning off during the day despite Tampa’s blistering hot weather. She has felt the need to cut back on groceries, even though, she said, her 16-year old son and 10-year old daughter “are at the age they are eating everything in front of them.”