ATLANTA — Joe Biden and Donald Trump each won the White House by razor-thin margins in key states.
Now, with a reprise of their bitter 2020 campaign all but officially set after Super Tuesday, the two campaigns are unveiling their strategies for a matchup between a president and his immediate predecessor.
Both campaigns will fight the hardest in seven battleground states, five of which flipped from Trump in 2016 to Biden four years ago. Biden’s reelection campaign claims a jump on hiring staff and targeting swing-state voters. Trump campaign officials are finalizing a takeover of the Republican National Committee this week and looking to expand their field operation.
Biden and Trump will each hold events in Georgia on Saturday, a week after they did simultaneous U.S.-Mexico border trips in Texas. That’s a reflection of how closely their campaigns will bump up against each other but also how they will work for votes differently. Biden will be in metro Atlanta, home to a fast-growing and diverse population. Trump will visit rural northwest Georgia and the district of Republican Rep. Marjorie Taylor Greene, a firebrand conservative discussed as a possible running mate.
In a statement Tuesday night, Biden blistered Trump, saying the former president is “driven by grievance and grift, focused on his own revenge and retribution” and “determined to destroy democracy, rip away fundamental freedoms like the ability for women to make their own health care decisions and pass another round of billions of dollars in tax cuts for the wealthy.”
Trump has spent months skewering Biden for inflation, an uptick in migrants crossing the U.S.-Mexico border, crime in U.S. cities and the wars in Ukraine and Israel. “This is a magnificent country and it’s so sad to see where it’s gone,” he said Tuesday night. “We’re going to straighten it out.”
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BIDEN: A POST-PANDEMIC CHANCE AT TRADITIONAL CAMPAIGNING
Biden’s campaign has hired leadership teams of three to five people — each with deep, in-state political experience — in eight states: Arizona, Florida, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin. Of those, only Florida and North Carolina have twice gone for Trump, though North Carolina is seen by both parties as competitive. Both Biden and 2016 Democratic nominee Hillary Clinton won Nevada.
The campaign plans to expand those teams to as many as 15 people each, then bring on hundreds of paid organizers across the battleground map in the coming weeks. Those organizers, in turn, will be tasked with coordinating tens of thousands of volunteers.
Biden’s effort will feature “a large brick-and-mortar operation that we couldn’t do in 2020” because of COVID-19 restrictions, said Dan Kanninen, the campaign’s battleground states director. That means returning to door-knocking and phone-banking with the campaign prioritizing the quality of voter contact rather than just the quantity. It will also train volunteers and give them the flexibility to influence their own social networks — promoting Biden’s campaign in non-traditional online spaces that can best sway their relatives, friends and neighbors.
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TRUMP: AN RNC TAKEOVER AND LINING UP BEHIND ‘THE BOSS’
For Trump, the next post-Super Tuesday step is to complete a takeover of the RNC at the party’s spring meeting that begins Thursday.
The former president effectively will absorb GOP headquarters into his campaign, installing his preferred leadership with a priority on catching up to the fundraising and organizing operation that Biden’s reelection team shares with the DNC.
“It’s message and mechanics,” said Trump senior adviser Chris LaCivita. “If we do what we’re supposed to do from the campaign standpoint, we’ll be able to really drive and increase the states where we are competitive.”
LaCivita, who is set to become the RNC’s chief operating officer while retaining his campaign role, listed seven of the same eight states the Biden campaign sees as battlegrounds. He clarified that he expects Trump to win Florida again but promised the campaign would not be caught flat-footed there. He also said Trump could be “competitive” in Virginia, which Democrats have won in every presidential race since 2008.