A team engaged by the Hawaii Tourism Authority is conducting research on how Hawaii can shape the governance of the state’s tourism industry for long-term success. As a part of this process, Better Destinations is seeking input from the community, stakeholders and visitor industry representatives throughout the state.
“Tourism remains our state’s top economic driver, fostering jobs and career growth for kamaaina and ensuring the well-being of our communities,” said Mufi Hannemann, HTA board chair, in a statement.“We are not resting on our laurels. We must continue to evaluate our current systems, adapt to improve efficiencies, and plan ahead to sustain a vibrant industry and future Hawaii.”
To provide the public with information about the governance study process underway, a website has been launched at hawaiitourismgovernance.com.
It includes an online survey for the public to provide input. Anyone who has an interest in Hawaii tourism is invited to take the survey and share their thoughts on the most important considerations for structuring the management of tourism.
“This effort to gather diverse viewpoints is just the first step in the process,” said Stephanie Iona, HTA board member and co-chair of the governance study permitted interaction group. “With the valuable insights we receive from our community, decision makers, industry stakeholders, and leaders across Hawaii, the HTA board and our team will work to build a stronger, more regenerative tourism model for our sustainable future.”
Better Destinations is collaborating with Maui-based Karey Kapoi LLC to secure a wide range of input and participation in the study. The consulting team also includes Place Generation co-founders Frank Cuypers and Elke Dens, as well as Denise Miller, executive vice president for SMARInsights, a leading tourism research firm.
Set to be delivered in May, the study aims to determine whether an alternative tourism governance system is necessary, identify areas that need reform, and propose policy ideas and modifications to HTA’s Hawaii Revised Statutes, Chapter 201B, to ensure better governance.
The study will also identify the organizational structure required to support the strategic direction.