The Jordan Trophy: NBA rebrands, redesigns its MVP award
Michael Jordan was moments away from hoisting his third of what would become five NBA Most Valuable Player awards, and then-Commissioner David Stern greeted him at the midcourt ceremony with words that were both simple and profound.
“You are simply the standard,” Stern said that night in 1992, “by which basketball excellence is measured.”
ADVERTISING
That’s never been more true.
The NBA MVP award has been renamed The Michael Jordan Trophy, the league announced Tuesday. Jordan is a five-time MVP so he has five trophies named for Maurice Podoloff — the league’s first commissioner. But after six decades of the award bearing Podoloff’s name, the NBA decided the time was right to rebrand.
The Jordan trophy will stand 23.6 inches tall and weigh 23.6 pounds — nods to his jersey number and six NBA titles with the Chicago Bulls — but is not a depiction of him. The chairman of the Charlotte Hornets approved the design, one that symbolizes someone reaching for excellence, but did not want the statue to be of himself. He also declined a request for comment through the NBA.
“Anybody should be able to see this and see themselves in it,” said Mark Smith, a longtime designer at Jordan Brand and the person who oversaw the trophy’s design. “They should feel the excellence of Michael Jordan and his pursuit. It’s got his name on it, but it isn’t him. It’s everybody. It could be a shipbuilder or it could be a teacher or a lawyer or a writer who looks at it and says, ‘That’s what I’m trying to do.’”
The league has rebranded almost all its trophies in the last two seasons, even adding some new ones. As part of Tuesday’s announcement, the league revealed that The Jerry West Award is being introduced and will be given to the NBA Clutch Player of the Year — which, like almost all other league awards, will be voted on by a media panel. NBA coaches will nominate players for the clutch award.
Also, the Defensive Player of the Year will now receive The Hakeem Olajuwon Trophy; the Rookie of the Year will receive The Wilt Chamberlain Trophy; the Sixth Man of the Year will now receive The John Havlicek Trophy; and the NBA’s Most Improved Player will receive The George Mikan Trophy.
“Our new collection of trophies celebrates some of the greatest and most impactful players in the history of the NBA,” NBA Commissioner Adam Silver said. “As we recognize the league’s top performers each season, we also pay tribute to the legends who embody these prestigious awards.”
